Culture and Ethnicity Essay

Belarus has a diverse culture and ethnicity. Statistics from the 1989 population census revealed that the Belarusian in soviet union were majority making up over 77% of the total population, the Russians cover 13. 2%, the poles 4. 1% Ukrainians 2. 9% and others who include Tatars, Lithuanians and Latvians cover 2. 9%. I am a Belarusian, a community that makes up the large majority of the people (Mongabay 2009). The Belarusian language is east Slavic tongue which is intimately related to Ukrainian and Russian. The language is the soul of the nation and an important aspect of culture a part from being a means of communication. The Belarusian, have diverse religious affiliations. I am a Russian orthodox Christian though other religions also exist in the region; the Protestants, roman Catholics, Jewish and Muslims (Mongabay 2009). Family and community history describe the current multi-culture as a product of millennium development with several external influence like physical surroundings; merger of Slavic and Baltic natives, paganism, orthodox religion interaction with literary customs, lack of natural borders and a diversity of religions. Education in Belarus region is compulsory for all the age groups seven to seventeen years especially in the primary school and secondary school. During the communist reign, teaching was chiefly done in Russian with no Belarusian but this was changed in 1992 when Belarusian was made the national language and to be used in schools. The healthcare services have failed to meet the requirements of the large population, the staffs is poorly trained and substandard technology cannot conform to new changes (Mongabay 2009). The human service organizations have created some centers like the republic centre on AIDS to help manage the national problem. Reference Mongabay. com (2009) Belarus Society: Country Studies. Federal Research Division retrieved on 20th January 2009 from http://www. mongabay. com/reference/country_studies/belarus/SOCIETY. html

Apples Ethics and Social Responsibility Essay

Apples ethics and social responsibility In researching the Apple Company’s Social (Supplier) and ethical responsibilities I found that their initiatives are geared toward Empowering Workers, Labor & Human Rights, Health & Safety, Environment and Accountability. I think their approach is interesting but I feel that a large company like Apple can do way more for the local communities and country as a whole. Apples stance on empowering their workers is a wonderful thing. I think more companies need to recognize that a happy workforce makes for an overall greater employee and customer experience. Apple Inc. employs staff all over the world and is committed to treating employees with respect and dignity. The company provides educational resources for all of their employees giving them the opportunity to earn an undergraduate degree. Apple has very high standards and expectations in the industry. They provide their employees with the appropriate tools necessary to meet the high bar set forth; communicate and maintain a safe and respectable workplace. Training on the Apples Code of Conduct is mandatory for all new and existing employees. When it comes to Labor & Human Rights Apple is committed to ending excessive work hours, providing a foundation for ethical employment, preventing underage labor, stopping excessive recruitment fees and bonded labor and responsible sourcing of minerals. Apple only does business with companies that uphold the highest commitment to Human Rights. Apple has very high standards in Health & Safety, Environment and Accountability. They believe that every worker has the right to a safe and healthy workplace. Improving health and safety is essential and all workers receive the appropriate education on the topic. All apple suppliers must work alongside of apple to reduce their environmental impact and use a number of methods to identify risks. Apple believes in accountability for themselves and suppliers and has strengthened their code of conduct to meet the responsibility standards. In my opinion Apple has not quite met their  Social Responsibility standards, and can do more. In 2012 the NY Post reported that Apple was trying to get rid of the reputation as stingiest company. They made over $150 million in charitable donations split between multiple organizations that year. They donated 500,000 to â€Å"SF Gives† in May of 2014. But giving back has never been an immediate priority of Apple as Steve Jobs stated. Not to mention all of the negative publicity Apple has received in reference to the working c onditions of their overseas warehouses. Apple’s Reputation Have you ever heard the saying you are â€Å"guilty by association†? Unfortunately that is the way the world works. Foxconn is the main producer of Apple’s products along with a number of other well-known companies. Based out of China the Foxconn-Apple warehouse that employs over 500,000 workers has been in the media in recent years regarding violation of the Labor & Human rights laws. In July 2009, an employee at the Foxconn warehouse that makes iPad committed suicide after his home was raided; he was badly beaten and humiliated over a missing iPhone. In a report released in early 2011 by the Guardian there were a large number of suicides from Foxconn-Apple facilities in China. It is said that the tragic suicides were a result of the employees being overworked and deplorable working conditions. The guardian also reported in late 2012 91 children working at one of Apple’s Foxconn suppliers which is almost ten times more than what was reported in the previous years. This does not meet the very high standards set forth by the company in the eyes of the general public. In 2009, 137 employees were poisoned by n-hexane use at one of the Apple- Wintek LCD plants in East China. N-Hexane is a narcotic that attacks the nervous system when exposed to it. This poison was used for drying touchscreens in order to speed up production to fill larger orders received by the factory. Most of the workers impacted were forced to resign and absolve Wintek of all future responsibility. It is rumored that Apple and Wintek were very slow to react to the incidents. Apples reputation has definitely taken a hit from the negative publicity surrounding their overseas suppliers. In an effort to clean all of this up Apple has vowed to eliminate child labor and excessive work hours throughout the complete supply chain. They want to ensure that the supplier code of conduct is being enforced and practiced at all times.  Foxconn has taken steps to prevent future suicide attempts by installing preventative suicide nets around their buildings, providing counselling and requiring employees to sign a no-suicide agreement prior to employment. Apple has also prohibited the use of n-hexane and states that the product is no longer in use at any facility associated with the company. Suppliers Adherence to Wage and Benefit Standards The various labor practice violations among Apple’s suppliers still remain very high. In 2012 China Watch reported- after investigating the working conditions of 10 of Apple-Foxconn facilities. They determined that it was not only the Foxconn facilities with deplorable work conditions, but it exists within Apple’s supply chain. According to epi.org Apple itself finds that in more than 28% of cases, suppliers are not compliant with the wage and benefit standards set. In early 2012 the Fair Labor Association (FLA) conducted a month long investigation and uncovered significant issues at three Foxconn facilities in China. Among the issues found were -excessive overtime, issues being compensated for overtime, severe communication gaps which led to unsafe working conditions amongst the workers and an overall unhealthy deplorable environment. Although Apple is â€Å"committed† to ensuring fair Labor and Human rights, they should take additional steps to enforce their Supplier Responsibility Standards. I’d first recommend for the company to have a significant increase in the number of independent audits performed annually on overseas warehouses. This will help ensure that employees are not working excessive overtime or receiving lower than minimum wages. Communication is an absolute necessity in large warehouses, and every incident should be documented. The audits can also be vital in making sure that the workers are in a reasonably safe and healthy environment. Apple Inc. needs substantial improvement in the realm of transparency and secrecy in order to eliminate labor rights abuses by its suppliers. The majority of the company’s â€Å"secretive practices† involve the complete supply chain. Some of their factories are said to be gated off and have police /security to prevent trespassing, workers must sign confidentiality agreements and live in dorms within the factories. Apple reports the percentage of their suppliers that violate the code of conduct, but will not release the names of the actual facilities that were not compliant. The company needs to be  more forthcoming and discontinue the secretive practices that prevent the general public from observing working conditions and business practices within its suppliers. Customer Loyalty Apple has a very loyal customer base despite the despicable acts the company has been associated with throughout the years. In my opinion, most of their customers are working class and know how vital it is to be reasonably compensated for their work. Apple’s customers may have some concerns if the prices increase, but they will buy the products. You may have a customer like me that feels like the current price point of Apple’s products is already high. There are four Apple products in my home 1- IPad 1-Ipad mini 1-MacBook and an IPhone 5s totaling close to $4,000 retail. That is how much Apple made from 1 household in a matter of a year. If all of their customers are paying those types of prices, that is more than enough for Apple to ensure that all workers have reasonable wage and benefit packages. This is a company that has customers waiting in line for days to buy new innovative products regardless of the price. Apple is known for making a higher profit by paying overseas companies next to nothing for production. As I previously stated Apple customers are very loyal. I believe the customers would pay more for products if the prices increased. Simply because once you start using apple products it’s like you have to have the next best thing. They definitely live up to the reputation of providing new technology and innovative top of the line products. The company may receive negative feedback from current and new customers, but they will still buy the products out of necessity. Apple’s Marketing Approach In my opinion Apple’s overall marketing strategy is one of the best in the industry. Anytime a new IPhone is released customers wait in line for days leading up to just to get the latest and greatest. Online orders go through the roof and the waiting lists get quite long. So clearly Apple is doing something right to market their products to customers. According to Forbes magazine Apple is such a great marketer that they won the 2012 CMO Survey Award for Marketing Excellence and has been the co-winner for five consecutive years. In the late 1970’s Apple adopted a 3 point marketing philosophy that remains at the core of their brand today. The original  three points are Empathy, Focus and Impute and are taken into consideration when implementing current market strategies. Apple is known to have top of the line products and technicians to match. Their employees are very knowledgeable and eager to assist in giving their customers the best experience possible. That will take any company a very long way as customer satisfaction and experience is vital to the success of any business. On paper Apple looks great, but in order to improve its competitive advantage in the global marketplace a few recommendations should be made. The Apple logo is one of the most recognized, respected and trusted names in the world today. Apple has already established competitive advantage in the global marketplace around constructing a top of the line, small and innovative product line. I feel like they should continue to put time and resources into capitalizing on the advantage and enhancing the reputation of the Apple brand. Things appear to be going great for Apple, but achieving an ongoing competitive advantage requires constant monitoring of the organizations competitive landscape. Openness to rethinking the company’s current advantages is vital in remaining competitive. Works Cited Apple Inc. (2013). Supplier Responsibility Standards. http://www.apple.com/supplier-responsibility/pdf/Apple_Supplier_Responsibility_Standards.pdf. China Labor Watch. (2012). Beyond Foxconn:Deplorable Working Conditions Characterize Apple’s Entire Supply. http://www.chinalaborwatch.org/news/new-415.html. Christine Moorman, Forbes. (2012). Why is Apple a Great Marketer. http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-marketer/. Connie Guglielmo, Forbes. (2012). Apple’s Supplier Labor Practices In China Scrutinized After Foxconn, Pegatron Reviews. http://www.forbes.com/sites/connieguglielmo/2013/12/12/apples-labor-practices-in-china-scrutinized-after-foxconn-pegatron-reviewed/. Dunstan Pria, Fox. (2012). Apple’s Chinese Manufacturer To Fix Labor Violations. http://www.foxbusiness.com/industries/2012/03/29/apples-chinese-manufacturer-to-fix-labor-violations/. Fair Labor Association. (2012). FAIR LABOR ASSOCIATION SECURES COMMITMENT TO LI MIT WORKERS’ HOURS, PROTECT PAY AT APPLE’S LARGEST SUPPLIER. http://www.fairlabor.org/blog/entry/fair-labor-association-secures-commitment-limit-workers-hours-protect-pay-apples-largest. Scott Nova, Isaac Shapiro, EPI. (2012). Polishing Apple Fair Labor Association gives Foxconn and Apple undue credit for labor rights progress. http://www.epi.org/publication/bp352-polishing-apple-fla-foxconn-labor-rights/.

New media communication Essay Example | Topics and Well Written Essays - 5000 words

New media communication - Essay Example The use of social media as a tool for marketing by tech savvy marketers has enabled them to connect with both their loyal customers and their prospective customers in a cheap, efficient way. This paper shall look at the impact that the use of the social media platform has had on traditional marketing, and how it has changed communication among stakeholders within an organization. The advent of social media has brought about a revolution in corporate communication. This has transformed the way organizations conduct their public relations methods in addition to bringing considerable change in these organizations’ interactions with their stakeholders. This avenue of communication continues to become popular among enthusiasts in all sectors, due to unlimited potential that it offers by its use. The use of social media has not reached its peak, especially in the business world. This is because business executives and employees in public relations departments in numerous organizations have been very slow in adapting this method of communication. The increased scepticism surrounding the use of social media in communication has been a major contributor to its slow growth in the business world. However, that phase of slow growth has since been passed, as more businesses take up social media as an essential part of their public relations and marketing tools (Ho & Kwamena, 2009, pg 23). It has become easier for companies to reach all its stakeholders with the advent of the internet and the social media platform. For the first time, it is imprudent to fly around the world to attend meetings with stakeholders. There are social media sites that allow for live video communication between people. Social media sites such as Skype allow company executives to communicate via video link without having to be in the same location at once. In addition to that, companies have

Murder by death Movie Review Example | Topics and Well Written Essays - 500 words

Murder by death - Movie Review Example If it is the fact that he is not really murdered, ultimately Twain’s superiority as a detective over the detective celebrities, as he claims before the assembly of the detectives in his house. Therefore, Twain’s hold on the whole scheme of plot of the movie clearly indicates that he is the main suspect behind his own murder. Even though Dick Charlton appears in such a way, which unexpectedly asserts that he is the only person, who is motivated strongly enough to commit the crime of murder, in no way he can be associated with the murder. If a prying eye is focused deep into the actions that he performs during the assembly in the millionaire Lionel Twain’s home, one will necessarily be convinced that he is the only character who is mentally powerful, whereas other characters are too busy with their own oddities to be engaged with the intention of murder. The strong motive evolves from his ego, as he speaks of Twain’s suicide, â€Å"The motive is simple: ego. If we were not to solve this crime, he would indeed be named the worlds foremost detective. And with an ego like his, the fact that he had to die for it would be a small price to pay† (Simon, Murder by Death). Charleston’s evaluation of Twain is true to some extent, but it is flawed on the point that Twain’s motive i s to be the greatest detective of the world. At the news of the butler’s death Charlton does not get the opportunity to go the kitchen. As a result he does not get the opportunity to have the butcher’s knife with which Twain was killed. So Charleston is out of suspicion. One of the characters, Monsieur Perrier’s motive and opportunities are analyzed, he, in no way, can be taken into account as the assumed murderer of Twain. Perrier got the opportunity to go to investigate the butler’s death. They found butler dead. The key that he

Computer Architecture Assignment Example | Topics and Well Written Essays - 1000 words

Computer Architecture - Assignment Example In his 1946 paper authored with Hermann H. Goldstine and Arthur W. Burks, and titled "Preliminary Discussion of the Logical Design of an Electronic Computing Instrument,† von Neumann provided an elaborate explanation and plan concerning the physical layout of a basic computer and how it should operate. The ideas and explanations in the paper were to have a massive influence on virtually every subsequent design and development of computers (Aspray, 1990). His pioneering design ultimately led to the building (in 1952) of the EDVAC computer. According to Aspray (1990), the von Neumann architecture is what has always been used in the computer world whenever computers are being designed, and it is what most people are used to anyway. It is considered to be a groundbreaking innovation that laid one of the strongest foundations in the design, organization and development of electronic computers. In the "Preliminary Discussion" section of his paper, von Neumann states that a computer s hould have 4 main "organs." These â€Å"organs† can be categorized as connected to memory, connection to human input, control and arithmetic; they are otherwise known as the control unit, the arithmetic logic unit, input-output devices and the memory unit. von Neumann considered the ability to store orders, or instructions, that resulted in computation, as well as the results of this computation, as the core elements of a computer. As a result, more attention was to be paid to these elements. It is important to note that von Neumann defined every one of the four components he saw as integral to the development of general purpose computers, and therefore made it easy for subsequent developments to be made (Aspray, 1990). Question 2 As one of the two main buses in a computer, the system bus plays a crucial role in ensuring that a computer functions normally and commands are executed as required. The system bus is a network formed by the linking of the different sections in a co mputer; these are the system memory, the CPU and other components that are located on the motherboard. The main function of the system bus is to enhance modularity and reduce production costs all at the same time (Appleman, 2000). For example, earlier computers were bulky and were considered them too expensive for regular people who wanted to own a computer. The primary reason behind this was that companies found it hard to fit all the components of a computer into the motherboard, and therefore had to use more materials in order to create enough space to house all of them. Thus, a combination of poor ergonomics and high production costs meant that it was inevitable that the final product would be huge and prices would be prohibitive. However, with the invention and increasing use of the system bus, it was possible to make smaller computers that performed just as well as (if not better than) the earlier versions. In addition to this, there was a lot of expectation from customers tha t prices would be lowered and modulation between memory, cost and input-output devices would be enhanced (Appleman, 2000). Over time, the system bus has been refined and improved on, leading to even smaller computers and eventually the development of laptop computers that incorporate sleeker and more sophisticated system buses. Question 3 Due to the fact that computers run in binary (using zeros (0s) and ones (1s) only), it

Research paper about Worlf of Warcraft online Essay

Research paper about Worlf of Warcraft online - Essay Example So when Blizzard announced that they were going to reveal their next project this September, the speculation ran rampant, as usual, as fanboys and industry dorks alike started guessing at the possibilities. STARCRAFT 2? Massively multiplayer DIABLO? A first-person shooter? The answer was finally revealed on September 2 at ECTS in London--and, as usual, everyone was wrong again. Coming next from Blizzard is WORLD ΟF WARCRAFT, a massively multiplayer RPG set in the WARCRAFT universe. And although no one expected this, it is as exciting an announcement as they could have made. Finally, Blizzard is swooping down from that eagle-eye view and letting us play inside one ÃŽ ¿f their fantasy universes. Finally, instead ÃŽ ¿f commanding troops from above, we get to be mighty heroes ourselves, creating cur own personal legends. It is Blizzard most ambitious game to date--and over the next 10 pages, the green-skinned CGW peons are ready to take you on a tour ÃŽ ¿f the now-living kingdom ÃŽ ¿f Azeroth in this exclusive first look, Zug zug! As any serious WARCRAFT geek knows, Blizzard has long had a huge story in place for its flagship universe--but most ÃŽ ¿f that story never appeared in the games themselves. But the WARCRAFT I and II designers were obviously frustrated story-tellers, because they packed the manuals and subsequent novels with details ÃŽ ¿f a deeply thought-out fantasy world (somewhat reminiscent ÃŽ ¿f Raymond Feists great Riftwar Saga) that has just begged for further enrichment. Blizzard tried to build on the story in the never-released WARCRAFT ADVENTURES, and the fact that theyre coming back to it again--this time in an online RPG--just proves the level ÃŽ ¿f their obsession. (Bessià ¨re 530-5) "The simple fact is that WARCRAFT is our flagship gig," said Chris Metzen, longtime Blizzard veteran and "keeper ÃŽ ¿f the arcane flame" ÃŽ ¿f all WARCRAFT continuity. "DIABLO kicks ass, STARCRAFT kicks ass--Im partial to

Hadron collider Assignment Example | Topics and Well Written Essays - 250 words

Hadron collider - Assignment Example The research carried out by the organization assesses the likelihood of hazardous experiences in the context of the present assumptions laid out by physicists (Beech 190). However, the theories are not complete, creating a possibility of unforeseen occurrences. The present knowledge and theories man has about physics cannot predict the side effects of the LHC on the planet (Halpern 47). As a result, several authors have analyzed and discussed dangers that might occur from the use of the LHC on planet Earth. Studies from CERN have accepted the rule that the collisions of particles in the LHC will generate elements with velocities far much less than those generated by cosmic rays (Erdmann and MÃ ¼ller 65). This implies that the cosmic ray trial cannot firmly be applied to the LHC. As a result, the planet might easily capture some of the unanticipated heavy particles. This idea has driven other researchers and writers to form ground for studies on the possibility of risks from the use of the LHC (Evans 214). The formation of black holes is the main concern that string theorists are worried will occur with they use of the LHC. Mini black holes have been predicted to form due to the collision of the particles, and are able to swallow up the earth. Strangelets are another potential collider product from the use of the LHC (Steiger and Uhl 13). Strangelets could speed up the conversion of ordinary matter into more strangelets. As a result, the Earth might into a small sphere of strangelets. Safety factors might also be compromised. Certain theorists believe that the black holes likely to form might dissolve through hawking emission (ACS and CSA 111). This forms a danger in the use of the LHC since the collection of strangelets must be electrically constructive on its surface. If not, physicists consider the possibility of the non-fading of micro black holes (Lincoln 21). Another danger

Jones v Kernott [2011] UKSC 53 has been Described as a Truly Essay

Jones v Kernott [2011] UKSC 53 has been Described as a Truly Ground-breaking Case in Relation to Cohabitant Purchaser - Essay Example The landmark ruling by Supreme Court laid down paradigms applicable to home ownership by unmarried cohabitant couples. Discussion Facts and Decisions of the Case Leonard Kernott and Patricia Jones started cohabiting in 1983 and had two children. They purchased a family home in joint names at 39 Badger Hall Avenue for ? 30,000 in 1984. The couple lived in this home for around eleven years (Pawlowski 2012). Upon separation of the two in October 1993, Kernott deserted their family home, while the claimant stayed with children in the house. Jones did not apply for Child Support Agency. Kernott quit making mortgage contribution for the property and demonstrated little commitment towards maintaining their two children. Their joint effort in selling the property for ? 70,000 in October 1995 was unsuccessful. The parties, however, cashed in on mutually owned insurance policy, of which the proceeds were shared equally. Kernott used his share to mortgage a house at 114 Stanley Road in Essex fo r around ? 57,000. Jones used her share to perform cosmetic surgery. Kernott invoked correspondence in order to claim his share of property at 39 Badger Hall Avenue. In 2007, Jones filed lawsuit against Kernott’s claim for joint share of the property (Mee 2012). Jones claimed that Kernott’s purchase of property at 114 Stanley Road was an indication of change in his intention for joint tenancy over the house. Ms. Jones sought quantification of their respective property interests. The claimant sought greater share of the property. The court ruling by Judge Dedman was that Jones merited 90 % of property ownership. Nicholas Strauss QC, a deputy judge of the High Court, approved the decision on appeal by the defendant (Pawlowski 2012). Further appeal by Kernott led to overturning of the Strauss’s decision on majority voting by the Court of Appeal. The decision was that the parties were entitled to equal share of property at 39 Badger Hall Avenue. This was based on fi nding that the intention of the parties was unchanged. Jones had filed an appeal to Supreme Court, which led to restoration of Strauss’s decision (Yip 2012; Mee 2012). The lordship of the Supreme Court gave mixed opinion as to whether property evaluations were to be approached from inference perspective or imputation of intentions of the parties. The ruling by Supreme Court Judges, Lord Walker and Lady Hale, was based on the premise that the parties had formed mutual purpose for beneficial ownership of the property. The decision was based on the premise that Kernott’s purchase of new home for himself was a demonstration of his change of plan. The logical inference was that Kernott’s lack of commitment for paying mortgage for the property at Badger Hall Avenue was manifested at his purchase of another home. Just like Jone’s would have exclusive benefit of capital gain in her home at Badger Hall Avenue, so would Kernott’s have exclusive benefit of ca pital gain at Stanley Road (Mee 2012). Nevertheless, Lords Kerr and Wilson felt that the parties’ intentions should be imputed to ownership of 90:10. Lord Collins stance was unclear concerning imputation and inference of intention (Yip 2012). Lord Wilson argued that it was logical inference that the parties shared intention with regard to secondary issue of quantification. Wilson preferred to approach the matter from

Ethics in Business, Risk Management, role of insurance and Goodwill Essay

Ethics in Business, Risk Management, role of insurance and Goodwill - Essay Example The fourth step is decision making, which involves selecting the most ethically sound alternatives. Fifth is implementation of the approved alternatives. The sixth step involves monitoring both the direct and indirect impacts of the implemented alternatives. Finally, appropriate and justifiable modifications and corrective measures must be undertaken to eliminate undesirable effects of the implemented alternatives (Jones, 2011). In essence, risk management proves instrumental in mitigating the effects of negative business trends and incidents, thus reducing the impact of those negative trends to business entities. One practical aspect of risk management is risk tolerance level. Tolerance levels can be marked in terms of time frame, risk capital, and attainment of business objectives (Smith & Zhang, 2010). Personally, my risk capital level is 50% of my net worth. In contemporary business environments, persons with high risk tolerance levels can cushion themselves against risks by taking insurance covers. Insurance covers provide protection and coverage in case of losses resulting from business uncertainties (McDaniel, 2007). For example, insurance covers can compensate insurance policy holders against fire related disasters on their business premises. In practical contexts, insurance policies are sold by insurance brokers. Factors to consider when selecting the right insurance broker include the level of reputation and testimonials from previous and existing clients, specialization field of an insurance broker, and professional fee charged by an insurance broker (McDaniel, 2007). In mergers and acquisitions, goodwill is the intangible value of a company’s brand reputation, customer relationship standards, and future value of net assets and intellectual properties. Among the parameters used in valuation of goodwill include calculation of net assets, derivation of assets’ market

Multicultural competency Essay Example for Free

Multicultural competency Essay Multicultural competency is indeed an essential tool required in dealing with clients who have different races, perceptions and cultures. Having this skill will be of a great advantage in the progress of counselling sessions. Moreover, according to Pedersen, multiculturalism is â€Å"a wide range of multiple groups without grading, comparing, or ranking them as better or worse than one another and without denying the very distinct and complementary or even contradictory perspectives that each group brings with it† (1991, p. 4). To effectively handle multiculturalism situations in counselling, counselors must develop different levels of awareness which are the following: â€Å"self-awareness, awareness of one’s own culture, awareness of racism, sexism and poverty, awareness of individual differences, awareness of other cultures and awareness of diversity. † More so, to be successful in obtaining multicultural competency, counselors must also be aware of different theories and specific counselling practices. But the most important point to remember is that counselors must first build on a â€Å"sense of worth† for their respective cultural backgrounds before they can start understanding other cultures (Locke, 1986, pp. 119-137). Response to Post No. 2 Jennifer Weeks Among the three weaknesses mentioned by the counselor, I think that the problem on terminating an interview with a client is the counselor’s main problem. In any session, I think time is of the essence. Clients pay the counselors per hour so they should get their money’s worth for very second that they spend with their counselors. In line with this, counselors should develop a systematic way of establishing client-counselor relationship and at the same time effectively and quickly resolving the issues of the clients in order to maximize the time allotted for the sesssion. Also, counselors should learn how to end the interview without being rude or impolite. This can be done by setting up a timeline for the session and preparing fillers which will be used to divert the flow of the conversation if it gets beyond the timeline or the focus for that specific session. References Locke, D. C. (1990). A not so provincial view of multicultural counseling. Counselor Education and Supervision, 30, 18-25. Pedersen, P. B. (1991). Introduction to the special issue on multiculturalism as a fourth force in counseling. Journal of Counseling and Development, 70, 4.

Electronic Communication In Society

Electronic Communication In Society Since the invention of the electric telegraph in 1831 by Joseph Henry, electric communication has been a significant piece of our society. From a casual text to an important fax electric communication has become crucial to human interaction. However, this kind of communication that has been so customary to our everyday society has also been very controversial. Unfortunately, the usage of electronics to interact has eliminated much of the more traditional forms of communication. Nonetheless, electronic is essential to almost all of our communication today. Computer communication is extremely popular today. It involves two or more computers and is a quick, usually internet based way of communicating. There are many different types of communication via a computer, however the most common ones are: Instant messaging Video Chat E-mail Social Networking Instant Messaging. Instant Messaging (IM) is a direct and fast form of communication that occurs over a network (usually the internet) between two or more people. IM is not to be confused with e-mail because it happens in real time, when people send each other messages using IM they are communicating much faster than they would with e-mail. In fact, they can communicate at about the same speed as they would if they were talking to each other physically. Instant Messaging also uses and has developed its own language in a way. A series of abbreviations and internet slang has revolutionized modern electronic communication. This slang has also come to prominent use in text messaging and on social networking sites. There are thousands of Instant Messaging sites and programs, however a few of the more common ones are: AIM Google Talk iChat Video Chat. Other than text based internet communication, there is also video communication. This is when a person speaks to a camera on their computer and the image is transmitted to another computer. This facilitates a seemingly physical conversation since each person can see the other while they talk. Video chat is made possible be either a webcam that can be attached to ones computer or a built in camera that does not need to be attached. Video chat has revolutionized both business and personal computer communication. Messenger programs such as Skype and iChat allow users to communicate from different parts of the world as though they were only a few inches away. E-mail. E-mail is one of the oldest usages of electronic communication of the types we have discussed so far. It is not as fast as IM or video chat, however it is more popular among the older generation. E-mail seems to work the way a letter might, although it is sent over a network as opposed to through a mailing system. The recipient and mailer both have e-mail addresses and are able to send messages, pictures, videos and files through e-mail. Each e-mail address is unique in a network such as gmail or hotmail and so mail does not get mixed up. Like IM and Video Chat an e-mail account allows one to acquire a list of friends or contacts- a list of ones acquaintances and their e-mail addresses. Unfortunately, among the younger community, e-mail has become seemingly outdated because of the more frequent use of IM, Video Chat and social networking. Social Networking. Currently, social networking is the most popular type of internet communication. Social Networking focuses on building relationships between people, over the internet, who share similar interests or have things in common. Generally, it gives a user a profile or a page dedicated to their interests, activities or information. Then, just like the other types of communication we have seen, allows them a list of contacts or friends with whom the can communicate. Usually communication or viewing of ones profile requires mutual consent on behalf of the viewer and the person whose page is being viewed. A few very popular social networking sites are: Facebook Myspace Twitter Telephone Communication The telephone seems to be a given when discussing electronic communication in modern day society. Although originally used for simply dialing and receiving calls, the telephones uses have spread over a wide range of functions. Cell phones can not only be used for calling but also for texting and internet applications. Texting. Texting is an extremely popular form of electronic communication today. A text message is usually a brief message written to someone using a mobile phone. A text can include an image, video or sound along with the briefly written message. A sort of language has developed between texters of the modern world. This slang includes: lol-laughing out loud g2g- got to go l8er-later Some worry that this slang is detracting from the usage of proper language. Also, many worry that texting harms human interaction. The prominence of texting over talking could potentially hurt our ability to talk face-to-face hand have normal social interaction. Texting also does physical harm to our society. Texting and driving is a leading cause in teen deaths in car accidents. Calling. Phone calls, of course, are a part of telephones and electric communication. Few, however, understand the mechanics and intense science behind the telephone and the ability to make phone calls. According to Wikipedia, a telephone uses a microphone in the handset to convert the sound waves to electrical signals which are then sent through a telephone network to the other phone and are then converted back to sound waves that can be understood by the ear. Telephone calls are extremely important to society and calling is much more similar to actually talking than texting or instant messaging. Telephone calls also make fast communication more possible while keeping it at a more personal and human level. Telephones and the Internet. As telephones became more and more high-tech and gained applications and more software, it is natural that they should also have internet. Many phones these days have similar functions to computers except with fewer capabilities and the ability to make and receive phone calls. Unfortunately, however, the uses of media on mobile phones and the near constant availability of such media contributes to the media craze in our society and the problem many have with the over usage of media. Other Electronic Communication. Telephones and computers are not the only electronic devices used to communicate. There are many other devices (Often connected to telephones or computers) that also provide a means to interact electronically. Voicemail. When someone calls someone else, whether it is via a cell phone or telephone, and the receiver does not pick up, the caller has the option of leaving a message for the receiver. This is called a voicemail or answering machine. According to Wikipedia voice mail messages are stored on hard disk drives and messages left by the caller are recorded. When the owner of the voicemail wishes to retrieve that message, he or she must simply call the voicemail. Although voicemail did help people leave messages in their personal lives, voicemail had its most significant impact on the business world. It reduced the need for secretaries because now an actual person was not needed to take messages and it allowed for more personalized and discreet messages to be left for the receiver. Faxing. A fax or facsimile is a document sent over a telephone line. According to Wikipedia, faxing was first very prominent in the mid 1980s when they became affordable and more feasible for homeowners to purchase. Faxing works in many ways the same as calling. Two people have fax numbers and one sends a document to the other over a telephone line. Although some people own private fax machines, they are primarily used in the business world to transport sensitive documents that may not be safe to allow on the internet. Printers. Although printers by themselves do not seem to be electronic communication devices, they facilitate many communications that are very important to us. For example, scanning allows us to take a document and put it on our computer. We can then proceed to send the document out to people through the internet, which we would not be capable of doing without the assistance of the printer. Printing also allows us to communicate. Objects printed can be sent through mail, which allows us to communicate to other people. So, although printers are not in themselves electronic devices used to communicate, they are often used as a means to communicate. Conclusion The importance of electronic communication in our society is incomparable to any other recent development. It has revolutionized communication in both the professional and personal spheres in human interaction. It is very important that people understand electronic communication and how to use it because of its significance to everyday life. Hopefully this paper has helped you to understand the details of electronic communication.

Impacts of National Healthcare Reform Essay example -- health care, A

Healthcare in the United States has become one of the biggest, most debated issues in today’s society and people express concerns over quality, accessibility, choice, cost and dozens of other factors. Politicians on both sides of the aisle have tried to use healthcare issues to their advantage, Democrats talking about the right that all Americans should have to quality healthcare while Republicans hammer on the tremendous cost and its impact on the government’s deficit and on business. With the passage of the Patient Protection and Affordable Care Act (PPACA) on March 23, 2010, the debate has intensified. The Centers for Medicare and Medicaid Services, the US governmental agency that administers Medicare and Medicaid, found that the legislation would do little to stem the rise in healthcare expenditures which are expected to increase to more than twenty percent of gross domestic product in the next decade. However, at the same time, President Obama stated that †Å"The Health Care Reform Bill we passed last year will slow these rising costs, which is part of the reason that nonpartisan economists have said that repealing the health care law would add a quarter of a trillion dollars to our deficit. My Administration projects significant savings from the health care reform.† This paper will not attempt to tackle the issue of whether the overall impact of the bill will be more positive or negative to the US economy. The goal of this paper is to outline why addressing healthcare is so important economically and then to explore some specific aspects of the PPACA legislation, such as the mandate for coverage, the elimination of pre-existing conditions and coverage rescissions, allowing dependent coverage until age 26, and the additio... ...s provisions does not guarantee any degree of understanding of the overall impact this legislation will have. However it is possible to look at various aspects of the legislation and forecast the implications of those changes. Certain protections that the bill provides, like expansion of dependent coverage, elimination of pre-existing conditions and prohibition of rescissions of coverage, will positively impact some people but will generally cause higher health care costs. Other aspects of the bill, like the medical loss ratio requirements and the coverage mandates, will impact businesses differentially. I believe in its totality, smaller employers will get some benefit out of the legislation while larger employers are likely harmed. However, it will be years after this law is enacted, and likely modified, that the true impacts of the legislation are known.

Culture of the Near East :: Ancient World Culture

From the Near East comes the Old Babylonian account of the life and death of GILGAMESH. There was a real Gilgamesh, a king who ruled some 2700 years before Christ lived and the Romans consolidated their vast empire. The character and the exploits of this king were preserved in the form of stories that circulated for many years after the king's death. Some of these tales -- more than 600 years after Gilgamesh's rule -- were collected by a story teller and were put down in the form of an epic poem. This poem is what we know today as The Epic of Gilgamesh. Who knows how many versions The Epic of Gilgamesh went through before consolidation in its written form? Who knows how many translations the stories underwent before their reworking in the Babylonian language? Who knows how many parts of the story might have offended or misrepresented the eponymous king? Who knows how many story-tellers made more (or less) of Mashu, the mountainous gateway to the other world, as they kept their audiences spellbound with fantastical details of this greatest of human adventures -- the struggle to find (and retain) eternal life? What is known is no less intriguing. How curious is the parallel between the story of Utnapishtim and the Hebrew account of Noah. How symbolic is the description of Enkidu, the prototypical natural man, as he sheds his animalistic behaviors in preference for the pleasures of human society. How extraordinary is the description of the snake, whose stealing of the essence of immortality from Gilgamesh results in the snake's rebirth each time it sheds its skin. Of course the Hebrew iteration of the Flood story is not coincidence. For a time, the HEBREWS lived in SUMER, home to Abraham's people. Nomadic people, they left the fertile river valleys and headed for CANAAN and later EGYPT, taking with them ancient accounts of floods and righteous people whose obedience and wisdom helped them to survive the consuming waters.

Miseducation of Filipino Essay

Prof. Renato Constantino, in his essay entitled â€Å"The Miseducation of the Filipino†, writes about the coming about of the miseducation and the consequences of such action in the lives of the Filipinos, then, now, and perhaps the future. Promoting and imposing the â€Å"unFilipino† identity in Filipinos was the miseducation that Americans pursued during the time when they â€Å"posed† as a benevolent ally to the Philippines, and they proved victorious indeed because they had completely subjugated the Filipinos, both in minds and in hearts. Education is a very vital factor for one’s development. And as we all know, through education, one’s mind is molded because of the teachings, ideas, and values taught to him. Due to this fact, it’s only either of the two that will happen: the person will become productive provided that he was taught with the right things, or, the person will become otherwise since he acquired negative things. Personally, I learned and realized many things about the history and relationship between the Americans and the Filipinos upon reading this paper. It is quite intriguing what the main reasons really were the Americans in taking power over the Philippines. Was it for the good of the Filipinos or the Americans’ good? Whatever it was, they succeeded in almost every aspect of conquering the land because they knew the most effective way to subjugate Filipinos minds: by controlling our education. They created a new generation of good colonials, the â€Å"unFilipino† Filipinos. The indigenous ways of life of Filipinos had been changed to the American way of life. That was ridiculous because certainly, America and Philippines vastly differed from each other in so many ways, and therefore, their ways of life based on their differing needs should be entirely different. But the Americans insisted on creating a â€Å"carbon-copy† of themselves in Filipinos through the imposition of their language in their education. I went to elementary and high school in the Philippines, and I know for a fact they used both English  and Tagalog as the media of teaching. In the long run, I think this resulted in both positive and negative ways — positively, because I was uprooted to the U.S. and I was able to use the â€Å"smattering† English I know to communicate with others, and negatively, because as I have just realized, I feel the â€Å"impediment† in my thought process because I cannot think consistently in one language. All in all, I liked this piece because it reiterates the importance of education to not only produce literate people but also to produce people who would use that education to better their nation.

New England vs. Chesapeake Paper Essay

The New England and Chesapeake regions varied in many ways. They varied economically, socially, and religiously. At first there were many small colonies but then they grew into two distinct regions, the New England and Chesapeake areas. The New England region was a more superior place to live in than the Chesapeake region because the people in New England developed swifter and better. The Chesapeake region suffered because it had social, climatic, and religious problems. Even though the southern area is known for their blossoming fields and enormous plantations, the climate is scorching and the area suffered from many diseases. (Jamestown Settlement: Primary Sources New Brittannia). As a result, a large part of the population actually ended up dying due to these harmful diseases like the disease of smallpox. Yes, the southern colonies had a thriving economy due to the growing of tobacco and rice, but they lacked diversity. In this area they mainly had only one type of religion, Anglican. They absolutely had no religious tolerance. The social structure was also way off during this time period. It consisted with the majority of the population being poor indentured servants and slaves and then a small portion being wealthy plantation owners. The plantation owners were white men and they held all the power to vote in the society. That is why this region was so underdeveloped. They had a moist and blistering climate, and they had no diversity religiously or socially. However, The New England colonies developed better than the Chesapeake region because they had a better climate, and were more diverse socially along with religiously. Firstly, it was colder in this region so the people there did not have any destructive illnesses lingering around. Secondly they had more of a mixture in religion like Quakers and Catholics. The people in these colonies focused on religion and they wanted close- knit families (Document A). They did not just have one sole religion but several. The area also had more of a diverse social system with many different levels. They had poor people, middle-class working people, and than the rich. The people in this region believed that they should struggle and win together as a team. (City upon a Hill). The main reason they had a diverse social class is because they did not need to only depend on farming for their economic income. They had a fishing industry and the New England colonies were placed in an urban area so the people had more choices for jobs, although some people still farmed. They also had many technological advances in the New England Colony with Benjamin Franklin making many machines and inventions during this era. That is why the New England area was more developed and had a better chance of surviving. In Conclusion, the New England area was a much better place to live. They were not as prone to diseases because of the colder climate, they were more diverse socially and religiously, and they had economic opportunities because they were an industry. This difference in development needed to occur because without it America wouldn’t be as diverse as it is today because everyone would just have conformed together.

Psychology and Child Essay

3.1 – Explain how practitioners promote children’s learning within the relevant early year’s framework. All practitioners need to promote children’s learning within the guidance given by the EYFS framework by offering a balance of child led and adult led based activities. Each practitioner must observe the children and plan activities which meet the individual needs and interests. They must also follow the interests of the child; asking them what they would like to do and how they may do it etc. We must also ensure that we are providing opportunities for children to lead the activity themselves, and supporting them to do this. 4.2 – Explain the importance of engaging with a child to support sustained shared thinking It is important to allow shared thinking of two or more individuals where they are working together on deciding how they are going to do something. They will talk about how they are going to do it, and what could happen. Children will need support so they feel confident they can do something and they will also need encouragement to actually take part. The more opportunities they get to do this the more confident they will feel about doing it on their own. If you use a topic the child is really interested in they are more likely to take part and become more confident. Evaluation It is important that you promote the learning and development of a child at this age as it will allow them to become more confident in themselves and their ideas. It is important for a practitioner to reflect on what they have done as it will allow them to see what went wrong or well and what they can do better next time. This is effective as it allows us to think on what we have done. For example if we have done an activity with a child for the first time afterwards we could reflect and see how it went and what we could do next time to make sure it is better.

Blue Gold Essay

The short documentary, Blue Gold, presented an issue of our planet’s water supply. Our planet is made out of about 70% of water. However, less than 1% of that water is actually drinkable. The issue is that water is becoming scares and due to lack of rain, the precious water begins to dry out. As the water source rapidly declines, the corporations saw that as a chance to make profit. Therefore, we are forced to buy overpriced water. Summary: Blue Gold did a great job representing the issue and how it affects not only third world countries but first world countries as well. Not only does the documentary talk about the water scarcity problem but they also talk about how the big corporations decided to take control of the situation by owning water and selling it. As the documentary stated, â€Å"water is now a valuable asset†. I am very glad that I got the opportunity to watch this film. Blue Gold opened my eyes to a problem that has been in front of my face the entire time. Shocking information that caught my attention while watching the film is the fact that in Mexico, a plastic bottle of water is more expensive than a glass bottle of Coke-Cola! The idea that Coke-Cola, owner of Nestle, basically took over Mexico and their water supply yet citizens of Mexico are extremely deprived of water is disgusting. Big corporations that are sharks like Coke-Cola are the reason why water is scares. These corporations are they taking over and â€Å"owning† water by literally trapping water in large dams! By doing this, water is not getting is full nutrients because water is suppose to go through the cycle of natural water flow through rivers, lakes, oceans, etc. Not only are these corporations taking over water, they are the ones who are also polluting the water. These corporations dump their wastes into a nearby body of water. Like I stated previously, water needs to flow through a water cycle. As the water is partaking its natural cycle, it is carrying the waste created from the corporations and spreading it through out the world. After watching this movie, it is not even shocking that only less than 1% of the world’s 70% of water is drinkable. Water is no longer available for everyone. It is only available for those who are rich enough to afford it. How sad is that? Children in Mexico drink polluted water from rivers because they are not part of the higher social class that can afford a bottle of clean drinking water. These higher classes are taking over the water source and controlling who gets clean water and who doesn’t. Now that I have watched Blue Gold, I can see how water supply is deprecating. As I drive around, I can see swamps dried out from the lack of rain. We must act now to save this planet’s water because the longer we wait, the more polluted water gets which makes more of Earth’s water unusable. We must spread awareness as well as get some ground rules or laws to prevent these big industries from taking over water as well as dumping whatever they desire. Conclusion: Today, I bought myself a Ethos water bottle from Starbucks and it was sold at a whooping price of almost $3! That is more than a dollar more than a cup of coffee! Watching this movie definitely changed my perspective of water and I am more aware of the situation. I would recommend others to watch this short documentary because the more people aware of the situation, the more people that are willing to prevent and fix this situation.

Is beauty best? Highs versus normally attractive models in advertising Essay

Abstract (Summary) Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. A study explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research, the results suggest that HAMs are not the most effective choice for all categories of attractiveness-relevant products. The research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model’s expertise about the product.  » Jump to indexing (document details) Full Text (7266 words) Copyright American Academy of Advertising Spring 2001 [Headnote] Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. This paper explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research (Kahle and Homer 1985; Kamins 1990), the results suggest that HAMS are not the most effective choice for all categories of attractiveness-relevant products. This research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model’s expertise about the product. The inconsistent support for the use of highly attractive models (HAMs) in advertising has led one group of researchers to state that â€Å"physical attractiveness seems to have been granted greater influence than can be supported empirically† (Caballero, Lumpkin, and Madden 1989, p. 21). To better understand these inconsistencies, researchers have explored the importance of a convergence between the product and the message communicated by a model’s image, that is, a model-product type match-up (e. g. , Baker and Churchill 1977; Caballero and Solomon 1984; Joseph 1982; Kahle and Homer 1985; Kamins 1990; Park and Young 1986; Peterson and Kerin 1977). Although prior research has argued that HAMs are most effectively matched with attractiveness-relevant products (e. g., Kahle and Homer 1985; Kamins 1990; Peterson and Kerin 1977), the mixed results from HAM-attractiveness-relevant product match-ups may be because there are different types of attractiveness-relevant products (Bloch and Richins 1992) that may not all be appropriate for use with highly attractive people. Furthermore, much of the past model-product type match-up research has tended to compare HAMs with unattractive models (e. g. , Caballero and Solomon 1984; Kahle and Homer 1985; Kamins 1990) instead of considering more realistic, normally attractive models (NAMs) as counterpoints. The sparse use of unattractive people in advertising (Caballero and Solomon 1984) and the greater usage of NAMs suggest comparing HAMs with NAMs is more ecologically valid. The purpose of the present research is two-fold. First, the different attractiveness-relevant product types (Bloch and Richins 1992) are incorporated into the model-product type match-up literature, and the types of attractiveness-relevant products that are most effectively paired with HAMs or NAMs are delineated. Because beautiful people may be perceived as having better lives that are free of the problems of normal people (Dion, Berscheid, and Walster 1972; Kanner 1994), advertisements for problem-solving attractiveness-relevant products may be more effective if the models are normal looking. Second, this research attempts to determine whether model-product type match-ups influence ad effectiveness either directly, through the elicitation of product arguments from the picture, or indirectly, through his or her perceived credibility. Previous research has explored the effect of model-product type match-up on perceptions of model credibility (Kamins 1990; Maddux and Rogers 1980), product evaluations, purchase intentions, or other measures of ad effectiveness (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990). However, the relationship between spokesperson credibility and ad effectiveness (i. e. , product evaluations, purchase intentions) has not been explored under match-up conditions. Literature Review Highly Versus Normally Attractive Models The appearances of HAMs are both idealized and unrealistic and have been called â€Å"haunting images of perfection† (Richins 1991, p. 71). The elements of HAM beauty include a beautiful facial appearance (Richins 1991), as well as thinness (Striegel-Moore, Silberstein, and Rodin 1986). Contrary to these icons of flawlessness, â€Å"normal† attractiveness is defined here as a more average or moderate weight, height, and facial beauty, that is, more representative of a â€Å"real† woman. Normally attractive models are considered attractive but not beautiful in the idealized manner of HAMs. An important difference between HAMs and NAMs is in the attributions made about each. Highly attractive models tend to be associated with the â€Å"what is beautiful is good† stereotype, in that beautiful people are believed to have more positive life outcomes (e. g. , more successful careers, better marriages) and not suffer from the problems of â€Å"normal† people (Dion, Berscheid, and Walster 1972; Kanner 1994; Walster et al. 1966). Whereas NAMs are considered to be somewhat attractive, they are perceived to be normal people to whom these more positive life outcomes are not attributed. Problem-Solving Versus Enhancing Products Attractiveness-relevant product types are introduced into the match-up literature to delineate not only those that are best paired with HAMs, but also those that may be best paired with NAMs. A major distinction that can be drawn between types of attractiveness-relevant products is whether the product is associated with a potentially problematic area of life and appearance (Bloch and Richins 1992). One group of attractiveness-relevant products (called problem-solving products) serves to fix or hide beauty liabilities or flaws such as acne or dandruff. Other products (called enhancing products) serve more aesthetic purposes by enhancing beauty (e. g. , jewelry, lipstick, perfume) instead of masking defects. Enhancing products either may be inherently beautiful (e. g. , jewelry) or may enhance beauty through their application to the user (e. g. , lipstick). Regardless of their method of enhancing beauty though, the use of enhancing products is not catalyzed by the existence of a beauty problem. A product’s classification depends on whether the product-related body attribute is perceived positively or negatively (e. g. , a consumer may use mascara either to thicken puny eyelashes or to enhance beautiful eyes). Advantages of Normally Attractive Models? Prior research suggests that the match-up between product type and model beauty may be more important than the models attractiveness alone and that a NAM may sometimes be more effective. Kahle and Homer (1985) demonstrate that a â€Å"well-matched† celebrity endorser for an attractiveness-relevant product should be physically attractive (versus unattractive) to convey information about the quality and benefits of that product. Kamins (1990) findings also indicate that physically attractive (versus unattractive) celebrities are best matched with attractiveness-relevant (versus irrelevant) products. Although these findings do not take into account the advantages of NAMs or recognize the important distinctions between different kinds of attractiveness-relevant product types, both Kahle and Homer (1985) and Kamins (1990) support the importance of matching spokesperson image with product characteristics. Similarly, Baker and Churchill (1977) find that when the product is related to romance (e. g., perfume), men had higher purchase intentions when the female model was attractive. However, when the product was unrelated to romance (e. g. , coffee), male subjects indicated greater purchase intent if the model was less attractive. In a study by Caballero and Solomon (1984), more tissues were purchased when they were paired with an unattractive (versus attractive) model. Although the authors proposed that this response was due to the unusual (for advertising) and perhaps more noticeable nature of the model, an alternative explanation may be that an unattractive appearance may be more convergent with sickness. Consumers may not perceive the HAM as suffering from such mundane problems as an illness that requires tissues, whereas the less attractive model’s more realistic appearance may have made her a more credible spokesperson. HAM Versus NAM Match- Ups Some of the research investigating model-product type match-ups has assessed match-up effectiveness by measuring spokesperson credibility (Kamins 1990; Maddux and Rogers 1980). Two components of spokesperson credibility typically recognized are source expertise and trustworthiness. Expertise refers to the perceived ability of a source to make valid claims, whereas trustworthiness pertains to the believed willingness of the spokesperson to make those claims (Hovland, Janis, and Kelley 1953; Ohanian 1990). Model Attractiveness and Trustworthiness. There is evidence to suggest that NAMs may be perceived as more trustworthy than HAMs because of consumers’ perceived similarity between themselves and the NAMs. Deshpande and Stayman (1994) demonstrate that enhanced identification and similarity with a source can increase perceptions of source trustworthiness. If a woman perceives herself to be physically more similar to a NAM, a greater perceived attitudinal similarity between the receiver and the source may drive the receiver to like the source more (O’Keefe 1990; see also Berscheid 1985; Byrne 1969). A greater liking for the source may influence source trustworthiness positively (e. g. , O’Keefe 1990; Simons, Berkowitz, and Moyer 1970), which may in turn influence the consumer to like and trust the source more. Therefore, H1: NAMs are perceived to be more trustworthy than HAMs. There is no hypothesized relationship or interaction between product type and model condition on trustworthiness. Trustworthiness pertains to a personality trait of the endorser, regardless of the endorsed product. Model Attractiveness-Product Type Match-Up and Model Expertise. Models may be more credible if they either have some physical characteristic that is associated with a product schema or demonstrate some characteristic that indicates that the product has accomplished what it claims, which thus suggests expertise based on experience (Lynch and Schuler 1994). Stemming from their attributions about beautiful people, consumers may believe that HAMs know more about the presentation and elements of a beautiful image, including the kinds of products used to enhance beauty. In addition, HAMs may be perceived as having more experience accentuating beautiful features or surrounding themselves with aesthetic things. Thus, H2: HAMs are perceived to have greater source expertise for enhancing products than are NAMs. Highly attractive models may not be perceived as having the problems that purportedly are solved by problem-solving products (e.g. , Dion, Berscheid, and Walster 1972; Kanner 1994) and therefore are believed to have little expertise using such products. Alternatively, consumers may be more likely to believe that a NAM has struggled with and, as evidenced in the ad, â€Å"conquered† the problem using the advertised product. Therefore, NAMs may be more congruous with the schema associated with enhancing products (Lynch and Schuler 1994). H3: NAMs are perceived to have greater source expertise for problem-solving products than are HAMs. Model Attractiveness-Product Type Match-Up and Product Evaluations. If a viewer can convert the visual imagery of an endorser into product information, the model’s image may serve as an argument for product efficacy (Bloch and Richins 1992; Downs and Harrison 1985; Kahle and Homer 1985; Lynch and Schuler 1994; see also Rossiter and Percy 1980). There is general evidence that product arguments may be elicited from pictures (e. g. , Mitchell and Olson 1981) and that, in high involvement situations, pictures containing product-relevant information can strengthen product beliefs and result in more positive product attitudes than can pictures that only influence affect (Miniard et al.1991). If a viewer believes that a model possesses some physical characteristic that indicates the model has improved his or her appearance with the product, then the viewer may believe that the product was responsible for that improvement (Lynch and Schuler 1994). The pairing of an enhancing product and a HAM may serve to reinforce the argument for product quality and efficacy for enhancing beauty by demonstrating the enhancer’s ability to highlight beautiful features (Petty and Cacioppo 1980). This stronger argument for product quality may enhance ad efficacy by improving evaluations of the product and heightening product purchase intentions (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990). Therefore, 114: Ads for enhancing products that include HAMs will be more effective than those that include NAMs. Specifically, we expect that ads for enhancing products that include HAMs will result in greater product evaluations and higher purchase intentions than will those ads containing NAMs. With regard to problem-solving products, it might initially appear that a HAM could serve as a more positive argument for a product’s effectiveness. The more beautiful appearance of the HAM (versus NAM) might make the product appear as if it is more effective in heightening the user’s beauty. However, for the efficacy of problem-solving products to be assessed from the model’s photo, the viewer must first believe that the model had a beauty problem prior to product use. Because HAMs are not perceived as having the problems of normal people (e. g., Dion, Berscheid, and Walster 1972; Kanner 1994), consumers may not believe that the HAM suffered from a beauty problem that required the use of the advertised product. In contrast, consumers may believe that NAMs are more likely to have experienced beauty problems (e. g. , Dion, Berscheid, and Walster 1972; Kanner 1994). According to attribution theory, if an outcome occurs despite the presence of something that might have prevented that outcome (an inhibitory cause), a consumer may give more weight to the cause that is perceived to be responsible for that outcome (the facilitative cause; Kelley 1972). A HAM’s overall appearance might suggest multiple facilitative causes for the model’s superior appearance in the productrelated attribute, and the greater the number of other potential causes for the overall superior appearance, the more the problem-solving product may be discounted as responsible for solving the beauty problem (Kelley 1972). However, a NAMs’ overall typical appearance might suggest that, prior to product use, the appearance of the NAM’s product-related attribute was normal. Because the product (facilitative cause) may be responsible for a beautiful product-related physical attribute in the face of the inhibitory cause of the model’s â€Å"normalcy,† the perceived efficacy of the problem-solving product is augmented. With this improvement in product evaluations and likely improvement in purchase intentions (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990), the following hypothesis is offered: H5: Ads for problem-solving products that include NAMs will be more effective than those that include HAMs. Specifically, we expect that ads for problem-solving products that include NAMs will result in greater product evaluations and higher purchase intentions than will those ads containing HAMs. The Mediating Role of Source Credibility Although model-product type match-up effectiveness has measured both spokesperson credibility and other measures of ad effectiveness, such as product evaluations or purchase intentions, no relationship between these two constructs has been examined. Past credibility research has suggested that greater spokesperson credibility (i. e., expertise and trustworthiness) tends to generate greater attitude chane (e. g. , Dholakia and Sternthal 1977; Harman and Coney 1982; Hovland, Janis, and Kelley 1953; Sternthal, Dholakia, and Leavitt 1978). Therefore, any influence that a model-product type match-up may have on spokesperson credibility subsequently might offect product evaluations or other measures of ad effectiveness. Therefore, H6A: Spokesperson expertise will mediate the effects of model-product match-up on ad effectiveness. H6B: Spokesperson trustworthiness will mediate the effects of model beauty on ad effectiveness. Study I Pretests. Two pretests were conducted to select product and model stimuli. The purpose of the first pretest (n=25) was to select two products to represent enhancing products and two to represent problem-solving products. Subjects were asked to categorize a list of products according to the provided definitions of each product type. The two products selected to represent the problem-solving category were acne concealer and acne medicine because of their categorization as problem-solving products (100% and 92%, respectively). With regard to enhancing products, 88% of people categorized lipstick and jewelry as enhancers. Because acne medicine, acne concealer, and lipstick all pertain to the face, the jewelry selected for use as stimuli in this experiment was earrings (i. e. , the only widely accepted jewelry associated with the face). For the second pretest, two judges selected full-color model photographs from popular women’s magazines on the basis of subjective criteria of which photos might represent each model condition. Photos intended to represent NAMs were selected from â€Å"Reader Makeover† issues of the magazines so that, while the physical features of the NAMs were still moderately attractive, the hair and makeup were professionally styled. Two undergraduate classes viewed five photos of NAMs (n=72) while two other classes evaluated five photos of HAMs (n=65). Respondents were asked to complete five questions regarding the beauty and four items assessing the normalcy of the model (all seven-point scales), and each set of items subsequently was summed. The HAM photo was selected on the basis of beauty extremity (M=29. 37) and subjects’ beliefs that she was leading a less-than-normal life (M=13. 31). The NAM photo was selected on a rating of moderate beauty (M=22. 06; p

Leadership Essay Example | Topics and Well Written Essays - 250 words - 50

Leadership - Essay Example All organizations should have a purpose that brings people together to work towards achieving it. It is the role of leaders to put human beings in the best environment to meet the objectives of the organization by proving to them all they need in order to accomplish the purpose of the organization (Burns, 2012). Groups are preferred to solve problems in organizations due to the fact that groups have a variety of talent and abilities that can be pooled together to solve the inherent problem amicably. However, the individuals in a group possess different skills and each one of them will try to utilize his/her own abilities to outshine the other in order to stand out as the most valued member of the group. In the process, the primary intention of group work that was meant to be cooperation turns out to be competition among individual members. In some instances the competition among group members turns out to be unhealthy as members will resort to utilizing uncouth techniques to outshine each other thus losing the core purpose of the team and in the long run the purpose that the team was meant for is not achieved (Burns,

RN Staffing Time and Outcomes of LongStay Nursing Home Residents Must Essay

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Economics - Transportation Module Essay Example | Topics and Well Written Essays - 1000 words

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Software Apps for Business ( The Apple Mac book ) Research Paper

Software Apps for Business ( The Apple Mac book ) - Research Paper Example Apple has offered multiple machines during the period on between 2008 and 2012, including Apple Airs 2011, Apple MacBook Pro 2012 and Apple MacBook Retina Display 2012. This research-based study is intended to highlight the exemplary differences between machines launched in 2008 and 2012 in order to identify the relative differences, advantages of the new model and disadvantages of not using it along with other alternatives for Apple’s product offered in 2012. Product Offered in 2008 The apple MacBook Pro offered in 2008 had a 15 inches long screen with overall height of 0.95 inches with 14.35 inches of width, dept of 9.82 inches and weight of 5.5 pounds. This MacBook allowed connections and expansions through Magsafe power port with Ethernet port. Also, a FireWire port along with USB connectivity was also present. Express card with 34 slots, Kensington lock slot were one of the main features. Built-in Wi-Fi connectivity, Bluetooth and Gigabit Ethernet were available for multi purpose connectivity to other networks. Audio features included stereo speakers, omnidirectional microphone, Minijacks for line-in and lineout and Apple stereo headsets were also available. Video output display is supported by NVIDIA GeForce 9600M GT graphics processor with dual-link DVI support; 256MB of GDDR3 memory on 2.4GHz configuration; 512MB of GDDR3 memory on 2.53GHz and 2.8GHz configurations along with Built-in camera and Minidisplay port (Apple, 2008). Further output options are DVI output, VGA output, and Dual-link DVI output whereas, the input is performed through traditional keyboard and touchpad. Specifications of Apple MacBook 2011 & 2012 Over five years, Apple has launched few models which were an extension of Apple MacBook 2008. These models were faster and lighter with impeccable audio and visual output and peripheral support for various software applications. In order to explain the advancement in Apple MacBook 2008, a comparative analysis of it with Apple MacBook Pro 2012 is performed. Apple MacBook Pro 2012 is an advanced version of Apple MacBook Pro 2008 with extensive memory, processing ability and various other features (Arthur, 2012; Westover, 2012). There are various versions available in Apple MacBook 2012 however for the purpose of comparison; Apple MacBook 2012 with 2.6 GHz processor is selected (Apple, 2012). Furthermore, presence of Intel architecture makes it fully capable of supporting multiple operating systems (Nikkel, 2009)1. Advancements Made in the Version 2008 and Comparison with Version 2012 The advancements made in this product are listed below (Apple, 2008; Apple, 2010): a) 2.6GHz quad-core Intel Core i7 processor (Turbo Boost up to 3.6GHz) with 6MB L3 cache where the last version had 2.4 GHz Intel Core 2 Duo Processor with L2 Cache memory. b) The memory constitutes of 8GB of 1600 MHz DDR3 memory as compared to previous 1066 MHz frontside bus with maximum up to 4 GB memory. c) Storage has been multiplied up to 750 GB 5 400 rpm hard drive as compared to 320 GB. d) In MacBook 2012, various configuration options are available whereas

Family Connections Of Lane And Douglas Counties Research Paper

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Martin Johnson Heade Essay Example for Free

Martin Johnson Heade Essay Martin Johnson Heade (originally Heed), the eldest son in a large family of Joseph Howell Heed was born on 11th August, 1819 in Lumberville, a small rural location near Doylestown in Bucks country of Pennsylvania (Hollis Taggart Galleries, Para. 1). His father owned a farm and a lumber mill. His life is said to have been influenced by the two cousins, Thomas Hicks and Edward Hicks who probably taught him his first art lessons locally. His passion for art grew considerably in the 1840s, and it is around this time that he took a study tour to England and stayed in Rome Italy for two years. By the year 1843, he was residing in New York and later moved to Brooklyn, where he changed his name to Heade, and later on moved to Philadelphia (Hollis Taggart Galleries, Para. 2). In 1848, he took his second academic European tour to return later in 1850. The second trip did not leave him settled either, as he continued to travel while settling down briefly in the towns of St. Louis, New Haven and Providence. It was in this decade that he deeply studied and explored the effects of light on the environment, a subject that was equally dear to American Luminists Sanford Gifford, John Kensett C as well as Fitz Lane Hugh. Consequently he fully got into landscape painting (Hollis Taggart Galleries, Para. 2). In 1859, he rented a studio in the famous tenth street studio building in New York and became a full time painter (Lurie and Mappen, Pp. 355. ) It is in relation to this that he is remembered for his flora, fauna and landscape paintings that do not only have a rich effect of color and light but could also portray some poetic sentiments. Its while operating from the same studio that he met Fredric Edwin Church from the Hudson River school who was later to become his close friend and associate. This period is seen as the turning point in his life as it signaled the onset of his unique lifestyle and a lasting interest in landscape and paintings. In 1863, he interpreted the chaste Latin American coastal landscape in a unique manner and later toured Rio de Janeiro in Brazil in the same year (Hollis Taggart Galleries Para 3). The goal of the tour was to illustrate a complete different version of South American Hummingbirds. He was so enthusiastic about the Hummingbirds that he hoped to prepare an outstanding and an elegant album about these creatures in Britain. Though he hoped to have this album published in Britain, it was never to happen. Hummingbirds however continued to be a dear subject to him as evidenced by the paintings that he did in the rest of life. He continued making trips to the Latin America notably in Nicaragua, Colombia, Jamaica and Panama. In the course of those visits, he studied the local flora and fauna, painting both large and small landscapes of hummingbirds and orchids, works that saw him get recognition at the gallery exhibition in New York and Boston. At the age of sixty four in 1883, Heade got married and moved to St Augustine in Florida. This is where he was to spend the rest of his life while he continued to exhibit his paintings in northern towns such as Boston and Springfield Massachusetts. He was almost forgotten in the New York City but was later rediscovered during the revival of the Hudson River painting school and has from then on been accorded the respect and major status that he commanded out of his outstanding work. In Florida, an oil tycoon and hotel magnate Henry Morris Flagger invited Heade to set up another studio, which was to be last studio, in a building behind Ponce De Leon, a hotel that was owed by Flagger in St Augustine. In his two decades stay at St Augustine prior to his death on September 4 1904, he continued to paint while fascinated by the flora and fauna located in Florida. His works were mainly Cherokee roses, orchids and magnolias (Hollis Taggart Galleries, Para. 4). The works could often depicted the same flower over and over again but in different blooming states thus bringing out the hidden beauty of the environment that is not obvious to many. During his stay in St Augustine Florida and prior to his death, Heade made more than one hundred and fifty pieces of work . Most of this work focused on the exuberant nature and landscape, flowers, sceneries and fruits of the American south , topics that were dear to him also. It is against this background that he is remembered, having not only taken a lot if interest in a rare subject but also having pursued it with vigor, passion and up to the old age. He did what he liked most and did it best. The outstanding feature of any artistic work done by Heade is their capture of their botanic and scientific accuracy. They note every line on the leaf, every mark on the facet, fruit or blossom. The figures below are example of the artistic work done by the 19th century artist and depict the mystery surrounding him and his interest in the natural world. Though the work was done more than a century ago, the beauty and elegance has surpassed the passage time. Fig. 1 Source: http://www. martin-johnson-heade. org/ Although little is documented in writing about Martin Johnson Heade as he left no identifiable body of writing, his contribution to the field of art and painting is immense. Such is evidenced by the Martin Johnson Heade, a function organized and premiering at the Museum of Fine Arts (MFA) in Boson from the 29th day of September 1999 through the 17th of January 2000 which shed light on Martin Johnson Heade as one of the most original and all time artists in the history of mankind (Traditional Fine Art Online Inc, Para. 1). MFA owns an outstanding collection of work done by Heade including about 30 paintings, numerous drawings and other materials such as sketches and sketch books that he used. Although he was practically unknown during his own days, Heade is today also recognized in America as a great romantic painter and uniquely as a master landscape painter as far as floral still life is concerned. With a career that spanned over seventy years, a lot went to his name’s credit as noted during the function organized by MFA, having produced a varied body of work more than any other American artist of the 19th century. Martin Johnson Heade is sure to give new insights into the work of one of the most intriguing of American artists, whose paintings have a strange and almost surreal intensity. Heade was one of Americas most productive and inventive artists, and his work reflects a wide range of talent and creativity. The exemplary work captures such a variety of moods, from his atmospheric effects, the glory of light, the sumptuous warmth of his orchids and tropical scenes, and the inexplicable sensuality of so many of his works in every genre. I hope recognition of his genius grows as more and more people are introduced to these superb paintings (Traditional Fine Art Online Inc, Para. 6). During the popular Mesueum of Fine Arts event, Heade’s favourite hummingbirds painting was revisited. It was recounted that even if he never managed to secure the two hundred subscriptions needed to print his expensive book, which was never printed anyway, he produced four hummingbird chromolithographs for the book and could at the time be viewed in Boston as well as the sixteen paintings that were intended for the gems of Brazil from the Manoogian collection (Traditional Fine Art Online Inc, Para. 7). Earlier on in 1955, a historian and the then director of Macbeth gallery Robert Mclntyre had donated some work done by Heade to the Archives of American Art. Such included his sketch book, notebooks as well as letters and correspondeces between him and his close friend and associate Fredric Edwin Church between the year 1866 and 1899. In addition, they included a detailed notebook about hummingbirds that is handwritten as well as a circa dated in the range between 1853 to 1877. The scattred papers measure 0. 3 linear feet and date between 1853 and 1904. In the year 2007, the above were completely digitized to enhance archiving and are now avilable online as the Martin Johnson Heade Papers Online. They had first received a preliminary level of processing immediately after donation before being microfilmed in the same order that they were donated. The notebook and the sketchbook being the first ones to have been donated were therefore proffesionally conserved in the year 2004. Another area that is seen to have captured Heade’s passion is still lifes of southern flowers especially the magnolia blossoms laid on velevet. This was an advancement of an interest that he had since the 1860’s. In his earlier work in this genre, he had done flowers keenly arranged in an ormate flower vase and placed either on small or a large table, but covered with a mere cloth as opposed to velvet. At the time, he was the first and the only american artist who could create such an extensive body of work either in still lifes or in landscape and environment. In 2004, Heade was again recognized and honored with an outstanding stamp from the United States Postal Servive featuring a piece of his 1890 oil-on-canvas painting otherwise called Giant magnolias on a blue Velvet cloth. There were few artists who emulated head in the 20th century owing to the fact that he was unpopular at the time. However his work and art has been duplicated and forged by many especially in the 20th and 21st century. Such is attributed to the way his work has continued to turn up in garage sales as well as other unlikely places as opposed to works by other artists such as his friend Fredric Edward Church or ohn Kensett.. The popularity of his work can be attributed to the way he related with middle class buyers, his outstanding passion and effort put in as depicted in his various trips and his willigness to distribute his work all the country. Though unknown to him even at the end of his life, Martin johnson Heade was one of the most outstanding artist that ever existed on the face of earth. His passion in what was then an unpopular venture tells it all. His keen interpretation and approach towards the light and the environmet at large, his representation of the same on his paintings as well as his vigor and dedication to distribute his work, all leave no doubt that he did what he loved and in return loved what he did. His work does not only reveal what is unobvious to many but also unearths what is sincerely unknown and his spirit therefore continues to live moreso through his elegant work. Martin Johnson Heade is no doubt a legend whose life deserves recognition by and over generations while his work continues to demand respect over centuries. Works Cited: Hollis Taggart Galleries. Hollis Taggart Gallaries. 2007. 26 May 2010 http://www. hollistaggart. com/artists/biography/martin_johnson_heade/. Mappen, Marc and Maxine N Lurie. Encyclopedia of New Jersey. New Jersey: Rutgers University Press, 2004. Traditional Fine Art Online Inc. Meseum of Fine Arts Boston. 29 September 1999. www. mfa. org. 26 May 2010 http://www. tfaoi. com/newsm1/n1m630. htm.