To what extent does achieving customer satisfaction help to retain Essay

To what extent does achieving customer satisfaction help to retain customers in the hospitality industry - Essay Example 451). The fact that the hospitality industry is seasonal serves to ensure that constant marketing is the only way to keep the customers interested in the services and other products that are offered (Gallicano & Van Rheede 2010, p. 26). There is need to ensure that connections with customers run throughout the year. This paper will be aimed at analyzing the extent to which customer satisfaction affects the retaining of customers in the hospitality industry. Additionally, the paper will attempt to analyze to what extent relationships between the customers and organizations are valued in order to satisfy them. The marketing communication methods will also be central in the determination of the way that relationships with customers and other stakeholders are maintained in a bid to creating the platform for the satisfaction of said customers. There is need for the generation of competitive advantage so as to ensure that customers are loyal to the hospitality outlet in question. This is in a bid to conquering the perennial problem of market saturation. Many hospitality outlets nearly offer the same products and services. This means that customers are more focused on the outlets that offer a unique range of products and services. The major focus of the hospitality industry today is the segmentation of the market so that a few ranges of products are offered that reflect the needs of a few people in the population (Boksberger & Laesser 2010, p. 311) (Montinaro & Sciascia 2011, p. 661). The fastest growing sector of the hospitality industry is that which deals with pets. It is amazing to learn that in the Americas alone, the only industry that competes with the pet hospitality industry is consumer electronics. Large chain hotels, kennels, airlines and other hospitality outlets have realized the potential of these types of bus iness and are now working tirelessly to ensure that their customers are satisfied (ONeill &