Organizational Behavior and Management Skeel

Question: Analyzes their participation as a member of their project team in Skeel. Answer: Introduction Skeel (2013) defines that Bankruptcy is a state, where an organization is unable to repay some or all of their debts under the federalbankruptcycourt.Australian Financial Security Authority (AFSA) is an association that deals with these bankruptcy incidences and resolves the case for the Australian organization (Fedcourt.gov.au, 2016). The organization that is considered in this assessment is the sports association and the major concern is to identify the prime reason behind this bankruptcy. This business report highlights the lack of factors like motivation of employees, teamwork, organizational behavior followed by the managers and the employee along with the areas of future development. The assignment wraps up with an overall conclusion of the entire discussion. Discussion There are mainly three components of motivation, which is important for accomplishing the organizational objective- direction, persistence and intensity (Ya-jun et al., 2013). Weiss et al. (2012) further mentions that if an organization does not have a clear expectation and goals to achieve and do not research about the market condition, there is a high possibility that the organization would go bankrupt. Taken for instance, in a sports association, if there are more competition in the field, it is evident that people desire to enroll themselves in a reputed organization rather than a new one where same opportunities are provided. Manzoor (2012) also defines that offering job roles to an efficient employee will not only motivate the person but it also ensure that they are fulfilling their responsibility with proper attention. In this circumstance, if an employee who is not aware of the financial representation and is asked to prepare a balance sheet, the person will overlook all the essential data like tax payments and other legal obligation. Teamwork and the consideration where an individual thinks that achieving organizational goals is their sole work in the workplace is crucial for the success of the company. Bumann and Younkin (2012) defines an effective team knows each other's strength and weakness and they always emphasizes on enhancing the strengths and resolves the weakness for the advancement of both the organization as well and to the individual. Taken for instance if in a sports association, employees do not engage with the organization, there may be a chance that the person shares the internal managerial decision with the other competitors for their benefits. As a result, bankruptcy can occur within the sports association, as they will never bring something new to the market to satisfy their needs (Weiss, 2012). In sports association, there are internal and external stakeholders. The sportsperson, coach, associations chairperson and the equipment suppliers are known as the stakeholders. Dawsey et al. (2013) defines that if the chairperson provides more reputation to some sportsman, who does not deserve to play at the national level, the conflicts between these people may arise to a great level and there may be a lack of associatively in them. Moreover, Platt and Platt (2012) defines that there will be a change in their attitude and they intentionally show poor performance in the final tournaments. Thus, in the circumstance, the team got lost and as a result, they will not win prize money that may be used to pay some debts taken from the financial institute or pay tax to the government. The final consequence is that the sports association got bankrupt due to the stakeholder conflicts. The organizational behavior is a study that highlights the culture followed in a workplace. Wagner and Hollenbeck (2014) stated that effective organizational behavior is crucial for the betterment of the organization as it involves the management of the recruitment, providing them training and then analyzing the market demand. The managing authorities should be aware of the evolving technology and the rapidity of the change and if they are not changing the organizational behavior according to that, it is not possible for the organization to set a competitive advantage in the market and they will go bankrupt. Brigham and Ehrhardt (2013) depicts that in terms of a sports association, if the business is not growing then significant profitability cannot be obtained and the managers have to take money from a financial institute or taken the way not to pay the taxes. Thus, Weiss et al. (2012) depicts that improper implementation of new technology and no provision of employee training resul ts in poor customer satisfaction and as a result, these association can be bankrupted. The organizational culture of the sports authority comprises of the emotions, attitudes and the perceptions of the members (Alvesson Sveningsson, 2015). The management of the Sports Authority lacked professional outlook in managing the day to day matters. The employees of the organization were not interactive and hence there was not sufficient communication in the organization. The employees were not receptive to new ideas and they lacked flexibility in their organizational functioning. They were not willing to experiment with new ideas. Their compensation structure was not competitive and this caused low motivation level of the employees. The low motivation level of the employees causes lack of productivity of the employees which caused the organization to formulate improper financial policies. The national organizational culture of the sports industry in Australia is culturally rich. The sports industry has transformed the national identity of Australia. The national culture has a strong influence on the sports authority (Jarvie, 2013). However, the sports authority is unable to integrate the sports culture with the organizational culture. The national culture must share unconditional relationship with the local sports authority in order to maximize the operational efficiency. The sports authority is unable to adhere to the requirements of the national organizational culture, which has caused the organization to run in losses. The individual differences between the employees of the organization have great impact on the overall functioning of the organization. The employees have different perception, behavior, interactions and attitudes that affect the regular activities of the organization (Korschun, Bhattacharya Swain, 2014). The employees react differently to specific situations and this impacts the organizational activities. The organizational change is also perceived differently by each employee. The sports authority is a diverse entity that makes it difficult to achieve the effectiveness of the job tasks. The individual differences make it difficult for the organization to achieve optimum results. There is lack of coordination among the employees which makes it difficult to solve the organizational issues. This is one of the primary reasons for the bankruptcy of the sports authority. The organization must try to focus on developing the organizational behavior in order to achieve the maximum financial efficiency. The sports authority should give appropriate job roles to the employees, which is based on their skills as well as competencies. The managers should demonstrate an excellent performance by efficient administration of the team members. The planning, allocating, controlling and the evaluating job tasks should be performed well by the managers so that the team members are able to perform the financial functions in a better way. The organization must focus on fostering team work among the employees so that the organizational goals can be attained. The sports authority must strive in enhancing the work culture of the organization which would improve the performance of the employees. The managers must address the individual differences of the workforce and improve the cooperation level of the employees. The overall improvement of the organizational performance would lead to efficient management of the financial functions. Conclusion The sports authority has several issues with the organizational behavior due to which it faced bankruptcy. This paper analyzed some of the important parameters such as motivation level of the employees, individual differences, organizational culture, perception of the employees, team work and others that have a major impact on the organizational performance. This paper would broaden the understanding of the issues behind their financial crisis. References Alvesson, M., Sveningsson, S. (2015).Changing organizational culture: Cultural change work in progress. Routledge. Bankruptcy guide: introduction. (2016).Fedcourt.gov.au. Retrieved 22 September 2016, from https://www.fedcourt.gov.au/law-and-practice/areas-of-law/bankruptcy Brigham, E. F., Ehrhardt, M. C. (2013).Financial management: Theory practice. Cengage Learning. Bumann, M., Younkin, S. (2012). Applying self efficacy theory to increase interpersonal effectiveness in teamwork.Journal of Invitational Theory and Practice,18, 11. Dawsey, A. E., Hynes, R. M., Ausubel, L. M. (2013). Non-judicial debt collection and the consumer's choice among repayment, bankruptcy and informal bankruptcy.Am. Bankr. LJ,87, 1. Jarvie, G. (2013).Sport, culture and society: an introduction. Routledge. Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. Manzoor, Q. A. (2012). Impact of employees motivation on organizational effectiveness.Business management and strategy,3(1), 1. Platt, H., Platt, M. (2012). Corporate board attributes and bankruptcy.Journal of Business Research,65(8), 1139-1143. Skeel, D. A. (2013). Is Bankruptcy the Answer for Troubled Cities and States?.Houston Law Review, 13-9. Wagner III, J. A., Hollenbeck, J. R. (2014).Organizational behavior: Securing competitive advantage. Routledge. Weiss, M. R., Amorose, A. J., Kipp, L. E. (2012). Youth motivation and participation in sport and physical activity. Ya-jun, W. A. N. G., Long, W. E. I. (2013). Multi-angle of View Analysis on the Motivation of Evolution of Industrial Organization [J].Journal of Wuhan University of Technology (Social Sciences Edition),1, 005.

Fundamentals and Principles of Corporate Finance

Question: Discuss about the Fundamentals and Principles of Corporate Finance. Answer: Introduction: The objective is to match the balance sheet with the various companies that are offered based on the constituent elements and also on the basis of the given ratios. The balance sheet belongs to the retail grocery chain. Certain indictors are the presence of high revenue per asset generation but low profitability. Also, the account payables are moderately high as suppliers would need to be paid. Besides, there is moderate distribution of assets in the form of receivables, inventory along with plant and equipment which is essentially on expected lines in this business (Damodaran). The balance sheet belongs to a bookstore chain. This is apparent from the presence of high level of inventory along with investment in plant and equipment. The low receivable collection period is also expected considering the business. The high payables are also on expected lines as books on credit are displayed in the stores and payment for the same is made later (Northington). This balance sheet belongs to the online direct factory to customer personal computer vendor. This is because again the inventory levels are quite small while the inventory turnover is very high which is indicative of the online business. This makes sense as the company directly ships from the factory and hence maintains very low inventory levels. Also, the high accounts receivables period witnessed clearly reflects the sales to business customers (Brealey, Myers and Allen). This balance sheet belongs to a pharmaceutical manufacturer. This is because more than 50% of the assets are attributed to other assets which may be on account of intangible assets such as patents. The receivable collection period is also high which is indicative of the focus being non-retail. Also, the profit percentage of the business is very high (second highest amongst the 14 companies given) which also indicates towards a drug manufacturer (Parrino and Kidwell). This balance sheet belongs to the parcel delivery service. The zero inventory level is indicative of the service nature of the business. Further, there are significant development in the supply chain and logistics which is reflected in the plant and equipment. A lot of investment is required and the high collection period is reflective that the business tends to serve the businesses directly which forms a bulk of the business (Northington). This balance sheet belongs to the computer software developer. As expected, the plant and machinery are low since the business is essential service oriented and also inventory is very low. Besides, other assets and cash are significant assets which may be attributed to the high profitability of the business and presence of trademarks respectively. The profit margins are the highest which go well with the software development business (Damodaran). This balance sheet belongs to the social networking service. The zero inventory level is indicative that it is a service business. Also, a high degree of the assets are in the form of cash which is quite expected. There are very few current liabilities for such a business which accounts for very high current ratio. Further, the net profit/net worth is the lowest for the lot which clearly indicates that even though the business does not generate much profits but it is valued at very high levels primarily because of the expected growth potential (Brealey, Myers and Allen). This balance sheet belongs to the restaurant chain. This is apparent from the high inventory turnover ratio which is expected in perishable food business. Besides, the receivables collection period would also be low which the case here is. Also, high inventory for serving customers is required besides having significant amount of plant and equipment(Parrino and Kidwell). This balance sheet belongs to the drug retail chain. This is apparent from high amount of inventory in the form of medicines coupled with a low receivable collection period due to the nature of business. Also, due to physical presence, significant investment in plant and equipment would be required. Besides, there is presence of moderate account payables in the form of supplies coupled with a mix of both long term and short term financing depending on the business usage(Damodaran). This balance sheet belongs to the Departmental Store Chain with their own credit card. The expected balance sheet items would show a distribution similar to that of a retail grocery chain except that the receivables period would be comparatively higher on account the credit card and also the inventory turnover would be comparatively lower(Brealey, Myers and Allen). This balance sheet belongs to the online retailer. The high inventory may suggest that the retailer may be relying on private labels or might offtake large amount from supplies and then sell this through online mode. Besides, there is sizable investment in the enabling infrastructure so as to be able to reach the consumers reflected in plant and machinery. The low receivable indicate that the company processes order either on cash payment or advance payment. Further, it gets credit period from the suppliers(Northington). The balance sheet belongs to the electric gas utility company. The significance of revenues from gas is the presence of inventory which would have been absent for a pure electric utility company. Besides, there is high investment in plant and equipment and the majority debt is long term due to large gestation period of these projects. Besides, the receivable period is quite high at 57 months which is expected as first the bills are generated and then within a month or so, these are cleared(Parrino and Kidwell). The balance sheet belongs to the airline. The zero inventory level reflects the service nature of business. Besides, a high amount of plant and equipment is expected on account of significant investment in airplanes and related infrastructure. Also, the receivables collection days would be low only as ticket prices are collected mostly before-hand. Besides, the profitability of the industry is low which is reflected from the low profit margins(Damodaran). The balance sheet belongs to the commercial bank. The zero inventory level reflects the service nature of business. This is apparent from the receivables forming about 83% of thee total assets as loans are extended to various entities. Further, the high collection period of 8047 days is always indicative of the long term loans and lending business of the concerned entity(Brealey, Myers and Allen). References Brealey, R, S Myers and F Allen. Principles of Corporate Finance. London: McGraw Hil Publications, 2008. Damodaran, Aswath. Corporate Finance. London : Wiley Sons, 2008. Northington, S. Finance. New York: Ferguson, 2011. Parrino, R and D Kidwell. Fundamentals of Corporate Finance. London: Wley Sons, 2011.

Conversational Essay Samples

Conversational Essay SamplesAn exceptional essay sample can be the catalyst to unlocking the secrets of learning the Frank Sinatra style. And you can gain the famous body language and vocal inflections that are so often missed when the words are spoken. That's what's so great about a conversational essay sample--it's something you can practice and improve over again.When you first look at a text, it's often hard to identify what the author's feelings are, and this lack of comprehension leads to misunderstandings, and often letters to the editor. But by learning how to write a conversational essay sample, you'll learn a great deal about how to construct your own words and ideas.Simply imagine writing an article about your favorite 'star' in the ABC TV show, and there are six characters, including the 'Angie,' whose name is spelled 'I,' but with lower-case letters (Ai-uh). That's not so difficult.Here's how to begin--tell your audience exactly what is said on the text and then ask ques tions about the topic. When you do that, they will be expecting the speaker to not only share the text, but answer questions about it. As they read, they'll get a feeling for the author and then make corrections, or even ask for additional details.And if you ever have doubts about your own voice, you can simply rehearse your text and practice using your vocal inflections. Your future employer or students will be pleased with your work. As you practice writing, you will begin to move away from your usual style, which in itself will help your own style.There are other interesting conversational essays samples. Try the English Rural Voices sample and the Language Style sample. Try to learn how to speak the conversational styles of celebrities, or writer-readers.Try practicing with an online text. Have fun!

Recruitment Methods free essay sample

The most appropriate recruitment methods for shop management trainees are business college recruitment and job fair. For college recruitment, first, the salary for college students are cheap, it saves the cost of recruitment. Also, students has high learning ability and enthusiastic attitude, they are willing to learn, therefore, they are easier to train. Besides, some undergraduates and postgraduates are specialized in management in a business college, I. G. Boutique can recruit among qualified applicants. Furthermore, recruit colleges as management trainees can create sense of belongingness among employees, they have potential to be a future manager in the company. For job fair, as many employers in a job fair come from professional association, it attracts abundant applicants especially fresh graduates from different colleges to apply job there. Also, I. G. Boutique don’t have to contribute staff to organize the job fair as the sponsor will organize it. It help them saving cost and resources. We will write a custom essay sample on Recruitment Methods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The most appropriate selection methods for shop management trainees are interest, values and preference inventories and group interview. For interest, values and preference inventories, as I. G. Boutique want to be cost effective in training management trainees, they will definitely want outstanding trainees to stay and become the future manager. Therefore, it’s better to choose interested and qualified applicants because they have a higher chance to stay. This method can assess the interest of applicants prefer to do both on and off the job so that the employees can measure the occupational interest and chose the enthusiastic and stable applicants. For group interview, a group of candidates are given a case to solve, through the process of discussion, interviewer can access the leadership skills and communication skills of candidates which are essential element for management trainees. As different selection methods are used in selecting management trainees and there are even multiple selection methods, assessment center can be used as it provides different selection methods. As management trainees are trained to be future mangers, they are potential high-level jobs, it’s better to assess their leadership and communication skills in more accurate selection method. As assessment center form by a group of professional, KSAOs can be measure more accurate. The most appropriate recruitment methods for window display designer are design association recruitment and employment agencies. For design association recruitment, as the members of the association are specialized in design, I. G. Boutique can recruit among qualified applicants. Also, some experienced members have they own designer network, they will refer the recruitment to suitable designer. That is an indirect effect by using the network of the members. Besides, some design association publish magazine as well, we have higher recognition which attract readers to read the website where I. G. Boutique post the advertisement. For employment agencies, they will search suitable applicants and send the CV to I. G. Boutique, then, I. G. Boutique are able to choose the best among the suitable applicants. The most appropriate selection methods for window display designer are performance test and panel interview. For performance test, the applicants are asked to do immediate performance like to do a window display immediately in a given resources, the interviewer can measure the quality and the style of the candidates whether it suits the theme of the boutique or not. For panel interview, though the process of chatting with the panel, the interviewer can access whether applicants are agree with the design style requirement of panels. As window display designers give a first impression of the Boutique, it is very important whether the image fix the expression of the whole branch of the boutique. The most appropriate recruitment methods for general clerk are state job services and online recruitment. For state job service, it is secure as it is organized by the state. It is suitable for low to middle level of employees as I. G. Boutique is not as large enough to have its own human resources department, it saves cost for the boutique. For online recruitment, it can attract more job seekers as they can check the internet anytime and anywhere. Also, it is convenience that applicants can send CV easily by enjoying the sending CV system provided by the online recruitment agency. The most appropriate selection methods for general clerk are performance test such as typing test and in- basket exercises. For performance test, the interviewer can access the actual performance of the applicants by providing a typing test. It is more accurate to measure the quality and level of the applicants. For example, a typing test can not only measure the typing speed, but also the accuracy of the typing. For in-baskets exercises, as general clerk has many tasks to do and their work content is mainly related to the filing like memorandum, phone calls and letters that require a response, therefore, the clerk should be able to arrange the tasks according to the priority, in- baskets exercises provide a chance for the interviewer to test the scheduling ability of the interviewers. The most appropriate recruitment methods for sales are online recruitment and internal recruitment. For online recruitment, the applicants can access the internet anywhere and anytime, it is convenience for them to apply. Also, Internet becomes a very popular tool for searching jobs, posting a job on internet increase the exposure of the jobs. It can increase the number of applicants. Besides, online recruitment is convenience for job seekers as they can simply click a few buttons then apply the job successfully. For example, some online recruitment platforms require the users to fill in the resume, once the users find their favor jobs, they can click a few buttons, and then the system will automatically send the resume to the employees. Furthermore, online posting is more cost effective as they are much loose in limitation of job description. They can hold a longer time a a cheaper cost. For internal recruitment, it is cheap in cost and fast in time. Because it requires relatively less cost-consuming advertisements and procedures like directly posting on the organization website or sending internal mass mail or even sticking a note. Also, it can create a better internal reputation and image like promoting an experienced sale to a whole new branch as a full time sale. Besides, internal recruitment ensure the quality of the employees as they have been worked for the boutique for a certain period of time, they understand the operation of the boutique. This method is reliable. The most appropriate selection methods for sales are individual interview and job knowledge test. For individual interview, the interviewer can assess the communication skills of the applicants like language fluency as well as the attitude like politeness. It also allows the interviewer to inform the interviewees the job content of the position. For a job knowledge test, the interviewer can test the understanding of the applicants as a sale, if the applicant is experienced, it saves the cost and resource of training. The most appropriate recruitment methods for delivery man are state job services and college recruitment in specialized driving school. For state job services, it is more secure as it is organized by government. Also, it is suitable for low-middle employees who don’t have their own human resources departments. For college recruitment in a specialized driving school, as they are qualified and potential job seekers, recruiting among a qualified pool saves the time of searching qualified candidates. The most appropriate selection methods for delivery man are motor work sample test and performance test. For motor work sample test, the applicants are asked to demonstrate in front of the interviewer to test the actual ability of the candidates. As delivery man need to manipulate the motor, it is very important to test the stability of the candidates in actual situation. For performance test, the applicants are asked to perform in front of the interviewer of how communicate with the consumers once arrive the consumer’s location. Communication skill and attitude are require for handling consumers.

The Secret to Writing Great Headlines for News Stories

The Secret to Writing Great Headlines for News Stories Youve edited a news story for grammar, AP Style, content and so on, and are laying it out on the page, or about to upload it to your website. Now comes one of the most interesting, challenging and important parts of the editing process: writing a headline. Writing great headlines is an art. You can bang out the most interesting article ever written, but if it doesnt have an attention-grabbing headline, its likely to be passed over. Whether youre at a newspaper, news website, or blog, a great headline (or hed) will always get more eyeballs scanning your copy. A Challenging Endeavor The challenge is to write a head thats as compelling, catchy and detailed as possible, using as few words as possible. Headlines, after all, have to fit the space theyre given on the page. Headline size is determined by three parameters: the width, defined by the number of columns the hed will have; the depth, the meaning is the head one line or two (known by editors as a single deck or a double deck;) and the font size. Headlines can run anywhere from something small - say 18 point -Â  all the way up to banner front-page heds that can be 72 points or bigger. So if your head is designated as a 36 point three-column double-decker, you know it will be in a 36 point font, running across three columns and with two lines. Obviously, there are many different kinds of fonts; Times New Roman is one of the fonts most commonly used in newspapers, but thats something each individual paper or website decides on. So if youre assigned to write a five-column, two-line, 28 point double-deck hed, you know youre going to have a lot more room to work with that if youre given a two-column, one-line hed in a 36 point font. Whatever the length, the headline should be the best one possible within the space allotted. Unlike newspaper pages, stories on websites can, in theory at least, be much longer, since space is less of a consideration. No one wants to read a headline that goes on forever, and website headlines need to be just as catchy as ones in print. Indeed, headline writers for websites use Search Engine Optimization, or SEO, to try to get more people to view their content. Here are some headline-writing tips to follow: Be Accurate This is most important. A headline should entice readers but it shouldnt oversell or distort what the story is about. Always stay true to the spirit and meaning of the article. Keep It Short This seems obvious; headlines are by nature short. But when space limitations arent a consideration (as on a blog, for instance) writers sometimes get verbose with their heads. Shorter is better. Fill the Space If youre writing a headline to fill a specific space in a newspaper, avoid leaving too much empty space (what editors call white space) at the end of the head. Always fill the specified space as best you can. Dont Repeat the Lede The headline, like the lede, should focus on the main point of the story. But if the head and the lede are too similar the lede will become redundant. Try to use slightly different wording in the headline. Be Direct Headlines arent the place to be obscure; a direct, straightforward headline gets your point across more effectively. Use Active Voice Remember the Subject-Verb-Object formula from news writing? Thats also the best model for headlines. Start with your subject, write in the active voice, and your headline will convey more information using fewer words. Write in Present Tense Even if most news stories are written in the past tense, headlines should almost always use the present tense. Avoid Bad Breaks A bad break is when a hed with more than one line splits a prepositional phrase, an adjective, and noun, an adverb and verb, or a proper name. Example: Obama hosts WhiteHouse dinner Obviously, White House should not be split from the first line to the second. Heres a better way to do it: Obama hosts dinnerat the White House Make Your Headline Appropriate to the Story A humorous headline may work with a lighthearted story, but it most definitely wouldnt be appropriate for an article about someone being murdered. The tone of the headline should match the tone of the story. Know Where to Capitalize Always capitalize the first word of the headline and any proper names. Dont capitalize every word unless thats the style of your particular publication.

Performance management in the royal virgin islands police force Research Paper

Performance management in the royal virgin islands police force - Research Paper Example Performance management is process to evaluate the performance of an existing system and compare it with the goals and objectives of the system. Performance management ensures that operational and strategic objectives and goals are facilitated. The Royal Virgin Islands Police Force’s strategic plan is prepared keeping in mind the vision and also the priorities of the entire force. The strategic plan is prepared to meet with the expectations of the 21st century. The research process will try to find the suitability of the existing appraisal system against the active strategic planning of the organisation. The project will look to create an appraisal system in line along with the strategic planning of the Royal Virgin Islands Police Force. Strategic plan is a very essential tool for motivating the organisational staffs towards universal set of goals, which demonstrates clear direction and leadership; it will also help to demonstrate to the key external partners as well as the gen eral public that resources are wisely invested. The strategic plan also enables the strategic management team to follow the progress alongside the objectives and also recognise achievements. The planning process in RVIPF consists of various steps such as establishing vision, mission and also the values for the force. The SWOT analysis is conducted to determine the strengths, weaknesses, opportunities and threats which would enable them to prepare the strategic objectives. Strategic plan is broken down to an annual business plan and also assigning timescale and ownership for each of the section. The action taken in the planning process is monitored after each month. The RVIPF have updated their mission, vision and values for reflecting a more engaging and proactive force related approach. The strategic priorities for the RVIPF are to improve trust and public confidence in the

To what extent does achieving customer satisfaction help to retain Essay

To what extent does achieving customer satisfaction help to retain customers in the hospitality industry - Essay Example 451). The fact that the hospitality industry is seasonal serves to ensure that constant marketing is the only way to keep the customers interested in the services and other products that are offered (Gallicano & Van Rheede 2010, p. 26). There is need to ensure that connections with customers run throughout the year. This paper will be aimed at analyzing the extent to which customer satisfaction affects the retaining of customers in the hospitality industry. Additionally, the paper will attempt to analyze to what extent relationships between the customers and organizations are valued in order to satisfy them. The marketing communication methods will also be central in the determination of the way that relationships with customers and other stakeholders are maintained in a bid to creating the platform for the satisfaction of said customers. There is need for the generation of competitive advantage so as to ensure that customers are loyal to the hospitality outlet in question. This is in a bid to conquering the perennial problem of market saturation. Many hospitality outlets nearly offer the same products and services. This means that customers are more focused on the outlets that offer a unique range of products and services. The major focus of the hospitality industry today is the segmentation of the market so that a few ranges of products are offered that reflect the needs of a few people in the population (Boksberger & Laesser 2010, p. 311) (Montinaro & Sciascia 2011, p. 661). The fastest growing sector of the hospitality industry is that which deals with pets. It is amazing to learn that in the Americas alone, the only industry that competes with the pet hospitality industry is consumer electronics. Large chain hotels, kennels, airlines and other hospitality outlets have realized the potential of these types of bus iness and are now working tirelessly to ensure that their customers are satisfied (ONeill &